Joe knew when you asked for feedback, this is what you would get. When you ask opinions from a population of people with a majority who are largely untouched by the issues that plague the minority, you will hear feedback that reflects that. Of course “90%” of your feedback encouraged you to keep the branding. Indigenous peoples make up just 2% of the entire population of the United States. There is no way Alaskan Natives, or any indigenous peoples, are equally represented in your data pool.